Atlanta Hawks star Trae Young and the Jordan Brand have just announced their multi-year sneaker deal. The All-Star point guard spoke about his excitement for the partnership.
“To have the opportunity to join a brand that has a history of greatness is surreal. To me, it’s about setting the bar for the people that come after you,” Young said. “I’m grateful MJ did that for people like myself, and my goal is to try and continue that legacy for the young kids, including my brother, that are coming up after me.”
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Young signed a four-year deal with Adidas when he was a rookie in 2018, but after multiple signature shoe models, the partnership ended on Oct 1.
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Young did not waste time when it came to testing the market and finding a new deal, signing with Jordan Brand after months of anticipation.
He’s not expected to have his own signature shoe as part of the deal, but we can expect to see him repping Jordan Brand gear both on and off the court for the next few years.
James Parker is an NBA writer for Ball Exclusives, follow him on X @TheJames_Parker
