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Heinz offering lifetime supply of ketchup to 57th pick in NFL draft

Devin Hester/IG

The 2026 NFL Draft is nearly here and the player that is drafted at 57th will be receiving a little extra compensation.

With the draft in the company’s hometown of Pittsburgh, Heinz has announced that the 57th pick in this year’s draft will be dubbed “Mr. 57” and will receive a lifetime supply of ketchup.

Alongside Devin Hester, the 57th pick in 2006, Heinz will start a new tradition of donning a new Mr. 57 in each draft.

“Hearing your name called on Draft day is a moment you carry for life, so it’s an honor to welcome the first ‘Mr. 57’ into the club and help launch a new tradition that recognizes the legendary players who make their mark on the game,” Hester said.

As of Wednesday morning, the Chicago Bears possess the 57th overall pick. Unless they trade that pick away, whoever they select will be the inaugural Mr. 57.

James Parker contributed to this story.

 

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