Although many assert his time in the spotlight is waning, the fact LaVar Ball partners with DirecTV to emphasize the power of watching basketball as a family reveals his enduring value. DirecTV’s desire to work with Ball is a massive endorsement of his brand, proving his detractors’ fallacious claims wrong. People love to caricature Ball, for example, overemphasizing his recent ejection from a Drew League game due to technical fouls. Still, this partnership evidences his business acumen beyond Big Baller Brand.
LaVar Ball partners with DirecTV joyously
In a paid advertisement for DirecTV LaVar tweeted on June 9, 2022, the company provides the Big Baller an opportunity to promote healthy father-son relationships through watching sports together.
See him in action below.
#Ad Are there a lot of places to watch sports? YES. Does @DIRECTV stream have the most regional sports action to keep up with your favorite teams? Also, yes. Tap the link to find out which package works best for your sports needs: https://t.co/4M7EDnCqRZ pic.twitter.com/HqY5hnvRWg
— Lavar Ball (@Lavarbigballer) June 10, 2022
LaVar celebrates how he used watching television with his boys, Lonzo, LaMelo, and LiAngelo, to inspire them: “…you, too, can be on DirecTV, running up and down that court playing basketball.” All three of his boys have been “running up and down that court playing basketball” on DirecTV. Joy overflowing, the Big Baller says to the doubters, “I told you so.”
Ball’s message motivates others to dream big, never permitting obstacles to cause them to surrender their aspirations.
Ball models corporate social responsibility
Others, such as Arzelle Lewis, owner of BAC Magazine, recognize the power of Ball’s brand and message. Lewis, who has donated over 15,000 pairs of shoes to deserving individuals through his Sweetfeet program, has partnered with LaVar. Ball will support Lewis’ charitable efforts through a pop-up shop in Denver, Colorado, expanding Big Baller Brand.
The Ball patriarch is a successful entrepreneur who models effective corporate social responsibility.
Business leaders should heed Ball’s example. LaVar proves that making corporate social responsibility a priority can ultimately benefit a company’s bottom line.
The Big Baller’s heart is as huge as his personality.