Big Baller Brand

LiAngelo Ball representing Big Baller Brand with LaVar at LA SneakerCon

Published

May 23, 2022

Big Baller Brand was on full display this past weekend at LA’s SneakerCon event. SneakerCon, dubbed “The Greatest Sneaker Show,” allows retailers to set up shop for thousands of sneakerheads to buy, sell, and trade shoes.

LaVar Ball announced he would be pulling up to the event on social media, and he brought a surprise guest in attendance.

Related: LaVar Ball offers Kyrie Irving BBB ownership deal

In a video captured by the Big Baller Brand Instagram stories, LiAngelo is seen promoting a new “Graveyard Shift” Big Baller Brand t-shirt.

Take a look at the LiAngelo’s appearance at SneakerCon below.

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About the Author Published May 23, 2022

BRANDON WILLIAMS

Brandon Williams is an author, educator, basketball coach, and has been in sports media for over 10 years. He is the CEO and founder of Ball Exclusives. In 2018, Brandon assisted LaVar Ball and Big Baller Brand in the launch of its professional basketball league, the Junior Basketball Association (JBA League). Brandon was a key figure serving as the league's Director of Media Relations and in-game broadcaster for its live games. His debut book, The JBA League: A League of Our Own detailed a first-hand look of the highs and lows with starting a professional basketball league in a short period of time. In his free time, Brandon loves spending time with his wife and three children as well as playing basketball and golf.