The NBA is a global brand. Currently, they have teams in two countries. The United States of America and Canada. This all could change very soon.
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NBA commissioner Adam Silver recently met with Real Madrid to discuss the idea of the NBA starting its own European basketball league.
“NBA commissioner Adam Silver and his chief deputies met with leaders from Spanish conglomerate Real Madrid on Thursday in Paris. They discussed the possibility of the club signing on with Silver’s planned European league,” The Athletic’s Joe Vardon said.
“Sources on both sides of the Atlantic with knowledge of the NBA’s early talks are watching four existing EuroLeague franchises: Real Madrid, Barca Barcelona, ASVEL Basket of Villeurbanne, of which former NBA superstar Tony Parker is team president, and Fenerbahçe Istanbul, as potential defectors to Silver’s league.
“Silver’s new venture could include 16 teams with deep-pocketed investors, some defectors from the EuroLeague and new franchises in major markets like Paris and London.
“His new European league would include a mix of rights-holding franchises and slots for teams to play their way in by performing well in their national league or FIBA’s Basketball Champions League.
“The league’s funding model would be expected to include league ownership stakes for team investors. It may take two or three years to bring his league online.”
The NBA starting its own league in Europe would be huge for the game of basketball. The brand of the NBA would grow to new heights if Adam Silver could pull this off.
