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NBA

NBA viewership off to its strongest start since 2010

Published

Basketball
Oct 31, 2025; Inglewood, California, USA; A Wilson official game ball with the NBA in-season tournament logo at Intuit Dome. Mandatory Credit: Kirby Lee-Imagn Images

The NBA is off to its strongest viewership start in more than a decade, drawing audiences at levels not seen since 2010. Through the first two weeks of the 2025–26 season, national broadcasts averaged their highest ratings in 15 years. They saw an extraordinary 92% jump from last season, the league announced Friday.

 

Related: Kevin Durant wins duel against Giannis Antetokounmpo in Milwaukee

This is great news for the NBA, following its new television deal with NBC and Amazon. The most remarkable aspect of the ratings increase is that the NBA achieved this without LeBron James playing a single second.

Hopefully, the ratings continue to stay high as the season goes on.

About the Author Published Nov 10, 2025

TITAN FREY

Titan Frey is a dedicated father to three wonderful children, whom he takes immense pride in. His passions include reading, writing, basketball, both playing and watching, and playing chess. Titan spent five years working as a journalist for the basketball website fadeawayworld.net, where he served as editor-in-chief for four and a half years. One of his most notable achievements was interviewing Chuck Cooper III, the son of Chuck Cooper, the first African American ever drafted by an NBA team, and writing a biography that has been praised as the most definitive article about Cooper’s legacy. Titan is the author of more than ten novels and the screenwriter of three produced short films. His newest young adult novel, Echoes of the Hardwood: Braxton Foxworthy’s Time‑Travelling Book Report, blends basketball history with heartfelt storytelling and is now available. Order here: https://a.co/d/bo7BYz1

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