A design-focused opinion piece published Friday, November 6, 2026 highlights standout 2026-27 soccer kits from Atalanta, Como, Flamengo, Genoa, Monaco, and other non-marquee clubs.
The article, published by an unnamed outlet, positions itself as a corrective to mainstream coverage that focuses almost exclusively on Barcelona, Real Madrid, Paris Saint-Germain, and Premier League giants. It argues that hundreds of smaller clubs worldwide have produced equally inventive and aesthetically compelling kits this season — many drawing deeply on local history, identity, and archival inspiration.
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Atalanta’s away kit, made by New Balance, revives the club’s white jersey from the late 1980s and early 1990s. It retains the original’s zigzag graphic across the chest, updated with contemporary styling.
Celta Vigo’s third kit, designed by Hummel, reimagines the club’s cult 1995–96 “harlequin print” in a modern red diamond pattern.
Como’s home kit, produced by Adidas, features a classic polo-style blue design evoking the color of Lake Como. Red, white, and gold tricolore trim references Italy’s national colors.
Flamengo’s third kit, made by Adidas, honors the club’s origins as a Rio de Janeiro rowing club in the late 19th century. It includes a custom “oars and anchor” rowing crest and a wave-patterned fabric repeating that emblem.
Genoa’s away kit, by Kappa, pays tribute to the club’s founding in 1893 as a football and cricket club. It uses a light cream base resembling the uniforms worn before the adoption of the Rossoblù half-and-half shirt in 1901; red and blue are subtly referenced in the crest, sponsor logo, and sleeve cuffs.
AS Monaco’s third kit, manufactured by Mizuno, features a white base overlaid with a minty green graphic meant to evoke the turquoise waters of natural pools along the Monegasque coast.
The piece also mentions Ajax, Angers, FC Basel, Grimsby Town, Leicester City, Lyon, Os Belenenses, Sheffield Wednesday, Strasbourg, SV Wehen Wiesbaden, TSV Eintracht Braunschweig, Venezia, and VfB Stuttgart — but only Atalanta, Celta Vigo, Como, Flamengo, Genoa, and Monaco appear in the user-provided JSON’s "teams" array and are therefore included in this report.
The article contains no announcements, transactions, injuries, match results, standings, or league implications. It is a subjective curation of visual design, not competitive news.
More: Serie A · Soccer · Celta Vigo · AS Monaco · Como · Atalanta · Genoa
