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Big Baller Brand

LaVar Ball announces Big Baller Brand Partnership with TBL

Big Baller Brand/X

LaVar Ball has officially revealed the newest venture for Big Baller Brand, a partnership with The Basketball League, also known as the TBL.

Saturday’s social media post featured a video of Ball making the announcement himself.

“We done linked up with the world’s greatest league, the TBL,” Ball said. “The TBL ain’t no joke, it’s gonna give a lot of people more opportunities to do some things… Triple Bs and TBL, we can’t lose. Trust me this is the real deal.”

While the finer details of the deal are currently unclear, we now know that BBB will be producing merchandise and equipment for the up-and-coming basketball league.

James Parker is a sports writer for Ball Exclusives, follow him on X @TheJames_Parker

About the Author Published Jan 31, 2026

JAMES PARKER

James Parker is a sports reporter and writer for Ball Exclusives. With a bachelor's degree earned at the age of 19, he’s spent years working as a sports journalist, including an award-winning stint at The Appalachian.

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