Watch: LaMelo Ball leads Hornets in Day 1 of Hornets training camp

Brandon Williams is an author, educator, basketball coach, and has been in sports media for over 10 years. He is the CEO and founder of Ball Exclusives. In 2018, Brandon assisted LaVar Ball and Big Baller Brand in the launch of its professional basketball league, the Junior Basketball Association (JBA League). Brandon was a key figure serving as the league's Director of Media Relations and in-game broadcaster for its live games. His debut book, The JBA League: A League of Our Own detailed a first-hand look of the highs and lows with starting a professional basketball league in a short period of time. In his free time, Brandon loves spending time with his wife and three children as well as playing basketball and golf.