LaMelo Ball teases new online candy store partnership on Instagram

At the young age of 21, LaMelo Ball is the hottest thing going, and brands have taken note. LaMelo is entering his third NBA season with the Charlotte Hornets. In that time, he has earned Rookie of the Year honors as well as an All-Star selection.

Prior to touching a professional basketball court, he had his first signature shoe at the age of 16 with Big Baller Brand.

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With his on-court success and reality show stardom, he quickly attracted the services of Puma, who signed him to an unprecedented $100-million deal. This also included use of a private jet — all before dribbling on an NBA court.

Endorsement deals are nothing new for LaMelo. He’s done deals with AT&T and Hulu, and now a new deal appears in the works.

Recently, LaMelo shared an Instagram story from Candy Funhouse. The company is an online Canadian candy store, and the two appear to be working on some sort of collaboration. Fans will certainly be interested in what fun flavor combinations these two come up with. LaMelo seems to be excited about this new venture as well.

LaMelo Ball and Candy Funhouse are working on a collaboration. Photo via LaMelo Ball’s IG story.

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About the Author Published Oct 24, 2022

BRANDON WILLIAMS

Brandon Williams is an author, educator, basketball coach, and has been in sports media for over 10 years. He is the CEO and founder of Ball Exclusives. In 2018, Brandon assisted LaVar Ball and Big Baller Brand in the launch of its professional basketball league, the Junior Basketball Association (JBA League). Brandon was a key figure serving as the league's Director of Media Relations and in-game broadcaster for its live games. His debut book, The JBA League: A League of Our Own detailed a first-hand look of the highs and lows with starting a professional basketball league in a short period of time. In his free time, Brandon loves spending time with his wife and three children as well as playing basketball and golf.