Stephen Curry made Under Armour a top shoe brand in basketball. This was uncharted territory for the brand before partnering with the NBA sharpshooter.
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News has now come out stating Curry and Under Armour have parted ways.
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Curry signed with Under Armour in 2013 and eventually launched Curry Brand. Now, the two are parting ways. Curry will keep the Curry Brand as an independent brand.
Curry released a statement after the announcement.
“Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe. I’ll always be grateful for that,” Curry said. “Curry Brand was created to change the game for good. Over the past five years, we successfully changed the game for kids, for communities, and for basketball.
“What Curry Brand stands for, what I stand for, and my commitment to that mission will never change. It’s only growing stronger. I’m excited for a future that’s focused on aggressive growth with a continued commitment to keep showing up for the next generation.”
The last Curry Brand shoe to be released under the Under Armour brand will be Curry Brand 13 in February 2026.
