LeBron James joins Barbie’s ‘Kenbassador’ line as first male athlete

LeBron James has been making history left and right in the past few years. Today, LeBron made history again when he joined Barbie’s ‘Kenbassador’ line as the first male athlete to have his own doll.

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Mattel Inc., the company that makes Barbie dolls, has teamed up with LeBron to feature his likeness on a Ken doll. Barbie has already made dolls in the likeness of female athletes, including Venus Williams. This line, dubbed Barbie’s ‘Kenbassador,’ will introduce male athletes. LeBron’s doll is the first in this exciting new collection.

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The kid from Akron is now the first Ken doll of a professional athlete! ???????? @KingJames @Barbie pic.twitter.com/Eyd5O3YIEN

— LeBron James Family Foundation (@LJFamFoundation) April 9, 2025

In a statement, Mattel senior vice president Krista Berger spoke about the new LeBron doll:

“We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential,” Berger said.

The doll is expected to be released on Monday, April 14th at 12:00 AM ET. It is expected to cost $75.

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About the Author Published Apr 10, 2025

TITAN FREY

Titan Frey is a dedicated father to three wonderful children, whom he takes immense pride in. His passions include reading, writing, basketball, both playing and watching, and playing chess. Titan spent five years working as a journalist for the basketball website fadeawayworld.net, where he served as editor-in-chief for four and a half years. One of his most notable achievements was interviewing Chuck Cooper III, the son of Chuck Cooper, the first African American ever drafted by an NBA team, and writing a biography that has been praised as the most definitive article about Cooper’s legacy. Titan is the author of more than ten novels and the screenwriter of three produced short films. His newest young adult novel, Echoes of the Hardwood: Braxton Foxworthy’s Time‑Travelling Book Report, blends basketball history with heartfelt storytelling and is now available. Order here: https://a.co/d/bo7BYz1