At the young age of 21, LaMelo Ball is the hottest thing going, and brands have taken note. LaMelo is entering his third NBA season with the Charlotte Hornets. In that time, he has earned Rookie of the Year honors as well as an All-Star selection.
Prior to touching a professional basketball court, he had his first signature shoe at the age of 16 with Big Baller Brand.
With his on-court success and reality show stardom, he quickly attracted the services of Puma, who signed him to an unprecedented $100-million deal. This also included use of a private jet — all before dribbling on an NBA court.
Endorsement deals are nothing new for LaMelo. He’s done deals with AT&T and Hulu, and now a new deal appears in the works.
Recently, LaMelo shared an Instagram story from Candy Funhouse. The company is an online Canadian candy store, and the two appear to be working on some sort of collaboration. Fans will certainly be interested in what fun flavor combinations these two come up with. LaMelo seems to be excited about this new venture as well.