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LeBron James

Rich Paul on NBA media: “Everyone has a job to do”

Rich Paul watches Team USA
Aug 6, 2024; Paris, France; Sports agent Rich Paul looks on in the second half of the men’s basketball quarterfinal game between the United States and Brazil during the Paris 2024 Olympic Summer Games at Accor Arena. Mandatory Credit: Kyle Terada-Imagn Images

The NBA media has been reporting many things about LeBron James and his future with the Los Angeles Lakers. Some have reported that LeBron wants out while others say he wants to stay.

 

Related: Report: LeBron James denies trade rumors

 

Rich Paul, LeBron’s agent, recently spoke about the NBA media, stating he has no problem with them.

“There are so many voices in today’s game, like media and things like that, and everyone has a job to do. For us, let those people do their jobs. It’s not for us to rebut or give clarity on what’s said and what’s not said; that’s not the focus. The focus is, hey man, enjoy your summer.

“You can’t dispel everything someone has to say, and you’ve been around this team a long time. There’s never been the expectation on anyone like it’s been on him. You can’t go out here and try to prove everyone wrong or wanting to make sure everyone is right. Critique is the critique.

“Everyone’s journey is different. The success of some and the so-called failure of others. I know how hard it is to get to the NBA, I know how hard it is to stay in the NBA, and I know how hard it is to have consistency while being in the NBA. It’s easy for us to critique sitting behind these microphones.

“But the respect level for all the guys playing, and I know the respect for someone at LeBron’s level, and his tenure, and all the things that he’s accomplished. Again, you can’t buy into those things [trade rumors], people are doing their job, so we understand and he understands that. I think ‘How do we do things’ is what my focus is.”

 

 

Paul is correct. As professional athletes, you cannot focus on what the media is saying. They are doing a job and as for LeBron, he’ll keep doing his job, whether that’s in a Lakers jersey or not.

About the Author Published Jul 14, 2025

TITAN FREY

Titan Frey is a dedicated father to three wonderful children, whom he takes immense pride in. His passions include reading, writing, basketball, both playing and watching, and playing chess. Titan spent five years working as a journalist for the basketball website fadeawayworld.net, where he served as editor-in-chief for four and a half years. One of his most notable achievements was interviewing Chuck Cooper III, the son of Chuck Cooper, the first African American ever drafted by an NBA team, and writing a biography that has been praised as the most definitive article about Cooper’s legacy. Titan is the author of more than ten novels and the screenwriter of three produced short films. His newest young adult novel, Echoes of the Hardwood: Braxton Foxworthy’s Time‑Travelling Book Report, blends basketball history with heartfelt storytelling and is now available. Order here: https://a.co/d/bo7BYz1

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