Big Baller Brand founder, LaVar Ball is back with another pop-up shop, this time in Denver, Colorado.
For the past five years, the Ball family has made headway with a grassroots approach to building its family empire, and growing the brand.
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Tonight, LaVar and family will reunite with a former comrade in Arzelle Lewis, owner of BAC Magazine and former Idaho State guard.
Lewis and his Sweet Feet program has given away over 15,000 pairs of shoes.
See the latest from LaVar in his Instagram post below.
BRANDON WILLIAMS
Brandon Williams is an author, educator, basketball coach, and has been in sports media for over 10 years. He is the CEO and founder of Ball Exclusives.
In 2018, Brandon assisted LaVar Ball and Big Baller Brand in the launch of its professional basketball league, the Junior Basketball Association (JBA League). Brandon was a key figure serving as the league's Director of Media Relations and in-game broadcaster for its live games. His debut book, The JBA League: A League of Our Own detailed a first-hand look of the highs and lows with starting a professional basketball league in a short period of time.
In his free time, Brandon loves spending time with his wife and three children as well as playing basketball and golf.
